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Calligraphy Biz Corner
Have you been itching to turn your creative passion into a business? You're in the right place! We're Shaochen and Alane, calligraphy biz besties who built our dream businesses from scratch, and we're spilling the ink on how you can too!
Join us on Calligraphy Biz Corner for biweekly biz chats, where we guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. As two full time wedding calligraphers and business educators, we have over a decade of business experience working with hundreds of wedding, luxury and corporate clients, and we've mentored hundreds of calligraphers just like you. Together, let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind.
Get ready to hear our successes, stumbles, and insider insights -- we're here to give it to you straight and make your solopreneur journey less lonely by being in your corner! So come join the inner circle of two business-savvy calligraphers who've been there, inked that ✍️
Calligraphy Biz Corner
26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs
In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro.
Kendall shares her journey from exploring digital products to becoming a sought-after live wedding artist. She walks us through the logistics of setting up for on-site calligraphy, how to create a luxury calligraphy experience for couples, and key differences between working weddings vs. corporate events.
In This Episode, We Cover:
- How to Become a Live Event Calligrapher: Kendall’s creative journey and what she learned along the way.
- Live Calligraphy at Weddings vs. Corporate Events: How to prepare, set up, and adapt for different types of live events.
- Pricing Your Live Calligraphy Services: Strategies to charge premium rates for live event calligraphy and personalized wedding favors.
- How to Get Hired for Live Wedding Calligraphy: Proven ways to attract wedding planners, venues, and engaged couples to book your services.
- Marketing & Promotion Tips: How to showcase your calligraphy wedding services on social media, at networking events, and through vendor collaborations.
- Selling Live Calligraphy Alongside Other Services: How to integrate live engraving and personalization into your existing wedding calligraphy offers.
About Kendall: Kendall Udofia is the mompreneur behind Cedar Cliff Designs specializing in crafting unique and personalized experiences for brides, businesses, and brands in the Phoenix metropolitan area with her on-site calligraphy and engraving services. From corporate events to weddings and beyond, Kendall is passionate about making every guest feel like a VIP through meaningful, custom gifting experiences that can never be replicated by a machine. She loves genuinely connecting with people while delighting them with the art of live calligraphy turning regular items into valued keepsakes.
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Hello and welcome back to calligraphy biz corner. I'm Elaine.
shaochen_2_02-05-2025_105143:And I'm Xiao Chen and we're so excited to bring you an interview with a fellow calligrapher today. Kendall of Cedar Cliff Designs is joining us and we're going to be talking about live calligraphy at weddings with her. Elaine and I both know Kendall through our education programs. Kendall joined my pro wedding calligrapher course in 2022, and I've gotten the chance to see her business grow and evolve over time, which is so much fun. And she'll talk a little bit about her journey in this interview too.
alane_2_02-05-2025_125143:Yeah. And Kendall and I connected last year in the spring of 2024, we connected on Instagram. And then, I had the pleasure of helping her with some of her client experience and her automations within honey book. So as you are about to see, Kendall is going Such a joy. She has such an interesting story. And I also feel like this episode is just so well timed coming off of the heels of our 2025 wedding trends episode, because we talked about how, you know, live interactive experiences are indeed a trend for 2025. And now we're diving deep into that with our conversation with Kendall today.
shaochen_2_02-05-2025_105143:And she seriously shares, such a wealth of information, and make sure you get your notebook out, because I bet you'll be furiously taking notes, because I know I was, and a couple things that just really stood out to me during the conversation is, like, there really is so much more nuance about There's Performing live calligraphy at a wedding versus kind of the corporate and brand live events, which we kind of talk about those differences and we really try to highlight those throughout the episode. I think part of the reason that this is the case is like weddings are such a Emotional, personal, important day when you're doing live events at, for a brand retail corporate client, it's more of marketing for them or it might be team building, but it's not like this, like personal, like you're going to have pictures up in your house of this day type of thing. So I think that just, there's just a level of, you know, of detail that's different, a level of, experience and expectations is different for a wedding.
alane_2_02-05-2025_125143:Yeah, absolutely. We, we dive deep into all of these differences, but kind of piggybacking off of that. It's like doing live. Calligraphy or engraving or like live event artistry, whatever it is that you are providing at a wedding, it's really creating more of that like full service experience for both your client, as well as their guests versus just. Getting paid to show up to do your job for five hours and then leave. Um, you know, Kendall really highlights taking into account that entire client experience from beginning when they're inquiring with you thinking through all the logistics to actually being there on the wedding day and things to take into account and I just feel like she reframes your thinking of positioning this service as an actual experience, like I said versus just You know, showing up for your time and getting paid for it. So, and at the end of the day, this is a luxury experience. This isn't something that anybody is going to be doing for their wedding day. It's going to be very, for a very particular wedding style for a particular client. And it is going to be creating that elevated luxury experience.
shaochen_2_02-05-2025_105143:Yeah, and I think it just really reminds us and I think like pushes all of us to think about like, what should a luxury experience look like? What should it entail? Because it's so easy for us to put luxury calligrapher, luxury engraver, luxury experience. But what does that really mean? How do you design it in a way that is truly elevated and gives people that, you know, the feel that this is like, above and beyond, right? So let's introduce Kendal. She is the mompreneur behind the Cedar cliff designs, specializing in crafting unique and personalized experiences for businesses, brands, and brides with her onsite calligraphy and engraving services from corporate events to weddings and beyond. Kendall is passionate about making every guest feel like a VIP through meaningful custom gifting experiences that no machine can ever replicate. I just love that intro. All right, let's go to the interview.
alane_1_02-05-2025_113751:Welcome, Kendall, to Calligraphy Biz Corner. Thank you so much for joining us today.
squadcaster-hg68_1_02-05-2025_093751:Yes, thanks for having me. I'm so glad to be here with you guys.
alane_1_02-05-2025_113751:We're super excited to have you as well. Xiaochen and I both know you from our calligraphy business program, so it is such a joy and a pleasure to have you on today to chat about your journey. For anybody who doesn't already know you, can you just start by telling our listeners a little bit about yourself and, you know, how you got started in calligraphy?
squadcaster-hg68_1_02-05-2025_093751:Yeah, of course. So, I'm Kendall. I'm a wife and a mom to three little kids, ages five and under. So life is a little full and crazy, but we love it. I'm the owner of Cedar Cliff Designs, where I specialize in live event calligraphy and engraving services, and I serve you. Businesses, brands and brides throughout the Phoenix and Scottsdale area here in Arizona. So I love it. It's a blast and it's busy and it's booming here. So we're just having a blast over here. It's so fun.
shaochen_1_02-05-2025_093751:Well, I would love to hear a little bit about your journey because I feel like it's so it's nice to highlight the twists and turns of like entrepreneurship, right? And kind of see the backstory of how you got to where you are today. So if I understand correctly, I think you got started with like wedding signage and calligraphy primarily. And then at some point you kind of pivoted into creating digital products. And then after that, it seems like you picked up engraving and things just kind of took off with live events from there. And that's kind of the primary focus of your business now, if I'm not mistaken. And now you're kind of doing the next evolution of that, which is doing the live calligraphy and engraving at weddings. So I just want to hear more. I think it's so interesting. And I would love to hear more about those like different shifts maybe like what triggered them, like what triggered these evolutions in your business.
squadcaster-hg68_1_02-05-2025_093751:Yeah. Yeah. So I mean I've started, I've dabbled in quite a bit of things. I'm kind of embarrassed to like kind of like a serial entrepreneur journey in a way, but I tried the digital product stuff. I did some print on demand things. I've done some virtual assistant work. I've done network marketing. You name it. I've probably tried it. So it's kind of silly to say, but you know, I learned a lot going through each of those things, to be honest. I'm very grateful for those experiences, but yes, in 2022 is when I really dove into calligraphy with the wedding signage business. And that's how I found you, Xiao Chen, through your amazing course and program. And so That's where that kind of started. And I actually bought my engraving drill in 2022, about the end of 2022. Cause I'd seen on Instagram and seen other calligraphers trying this live event thing. And I was like, okay, that's really amazing. And I would love to try that. And I had two kids at that time. So I was like, Oh, I've got some time, you know, we can try and dabble in that. And of course that engraver sat on my desk for over a year. didn't touch it. I was too intimidated. So I let it sit there and I let it collect dust. And then, and then I got pregnant with my third baby in early 2023 and I was so sick and I had to turn down all the business. I had been working to like refer, you know, get referrals for. For and had already been connecting with other, you know, wedding professionals to get those And by that time I had to turn it all down cause I was barely functioning in my first trimester of my pregnancy. So, but I was like, you know, I just took a step back and was like, maybe I need to just reevaluate things and focus on my family until. The had the, had my third baby in October of that year. And then I got that itch again. I was like, I need to try something again, but I couldn't, I knew wedding signage wasn't going to be it. And so then I remembered, I have this engraving tool that I need to bust out now and try. And so I finally got it out. I bought a course from Talisa um, Rosane Art, who has an amazing engraving course that was super helpful for me to get jumpstarted into. And then after I kind of started that practicing and getting more comfortable with that. Then I started making calls to businesses and saying, Hey, I'm offering live engraving services. If you're ever interested, I'd love to work with you. And so that's how I got my first gig at anthropology. And then from there with social media and like my website and my Google business page things kind of took off. But the like shift, I think I would say is probably want to have my third baby. Cause I realized, you know, my time is very limited. And of course, I'm a full time mom. So like, I wanted to make sure that's still a priority for me, but then I also wanted to figure out how to balance stay at home mom life with some business that could actually still bless my family financially in some capacity. Right. And combine my gifts and talents and my personality in the best way. And man, live events was it. I mean, that has been. Amazing. I didn't realize how perfect that was going to be of a blend for me and my, just how I'm wired and my gifts and what I have and the skills that I have. So that was just like, and not only that, but the income potential, I mean, just to be able to go work for a couple hours and make really good money for what some people may make in like a work week almost. I mean, it's pretty amazing, honestly, to be able to do that. And the luxury market here is There is in Scottsdale, there's a quite a luxury market. So I'm grateful to be in a market where I can have that potential, right. Some markets don't always have that. So yeah, it just been kind of the best combination of everything at once. I'm so thankful for how it worked out.
alane_1_02-05-2025_113751:That's amazing. Your story is just, it's so well positioned for kind of our beliefs on this podcast too, because we really believe in. Building a business that aligns with your life and paying attention to the various seasons that you're in and what your priorities are, and also being okay when those priorities shift and change. And I love that you kind of listened to where you were at and what you were needing at each different phase of your journey. And that led you to exactly where you're supposed to be. I think that we sometimes also get worried about like the twists and turns, or, you know, when you were really sick in your first trimester, you could have viewed that as like, Oh, this is like my business is falling apart. Failing because I have to turn all this down. And like, instead you were just like, no, I'm going to press pause and I'm going to wait until like this next door opens and it sounds like it, like I said, it brought you exactly where you are supposed to be because everything is now just coming into full alignment for you. So I love that.
squadcaster-hg68_1_02-05-2025_093751:Yeah. Thank you. Yeah. It's been awesome.
shaochen_1_02-05-2025_093751:really loved being, seeing and being part of your journey. I still remember when we were chatting about that first anthropology job and how far you've come since then in such a short amount of time. So for any of our viewers on YouTube, you have some of your art posted up behind you on the wall, right? So those are some examples of like your lettering, your digital products. And I actually really love to hear a little bit more about that part of your journey I think you went through like a rebrand at the time, right? If I remember, and then you kind of purely went to digital products. And I know that there's calligraphers who are listening, who either have more of a product business or are curious about getting to digital products. And I was just kind of curious if you could tell us a little bit about that time too,
squadcaster-hg68_1_02-05-2025_093751:You know, cause I, I thought when I had my third kid, I wasn't going to have a lot of time to do any calligraphy business really at all, except digital products. So at the time I was like, I don't, you know, adjusting to three kids was a lot. And so I was wearing, wearing my baby while she's napping and like working on my iPad, right? Like that's what I was doing. Cause I didn't know when else to fit it in. And so, I was, I just decided to do it. I guess I have to do. products on Etsy and just, and I have, I use a print on demand platform that just processes the orders for me. And it's really hands off. It's very streamlined. I, and I still have my Etsy shop running. I don't advertise anymore, but I still get orders every here and there and I don't have to do anything. It's just purely passive, which is really nice. And so it's been great, but it's just, you know, it doesn't bring in a bunch of money, but I just keep it up cause why not? And I love the, I, I decorate my house with them and maybe I'll add more in the future. But right now my focus is more on my live event business. It's a tangible actionable way for me to just make something, you know, and I just felt like I wanted to be creative still in that early postpartum season. So I just was like, you know what, this is the easiest thing I can probably get my hands on doing paper. And pen just wasn't, This wasn't the season for that. And so I was like, digital is the way we're going to do it. So procreate all the way. Just learning all the different things about how to vectorize and how to make sure the quality of the print is good. Cause I don't do a lot of print. A lot of it has been just like by hand. Right. So yeah, there's a lot of, I learned a little bit there, but it was just fun to kind of just get a shop up and going. Cause I just felt like that was the only thing I was going to be able to do in this season, but then I was wrong. And I realized that I can't actually do live events. And I don't know why I waited until I had three kids to start them, but I did. So, and here we are. So, you know, but that's okay. It's, it's been great. And it's been a really great learning experience. And just, I, I just, I'm, I have to say though, I'm so grateful for you too, and for other calligraphers that I've connected with on Instagram who have been so generous and. Like helping me with questions. And I mean, I could not have done this on my own, so I do not want to take any credit for that because I learned so much from other calligraphers that I am friends with on Instagram. And even my local market too, there's some wonderful women here that have just welcomed me with open arms and we refer to jobs to each other and help each other out and work together. So it's just been really amazing to, to jump in and be so. Cool. Embrace and welcome so fast.
shaochen_1_02-05-2025_093751:I feel like I, I came because I love calligraphy. I stayed for the community, you know,
squadcaster-hg68_1_02-05-2025_093751:Yeah, absolutely. 100%.
shaochen_1_02-05-2025_093751:yeah, but I think that's super motivational that you were able to find kind of different types of income streams that suited your life in motherhood with three kids. I think that's super motivational. I'm also such a big fan of diversifying income streams. So I love hearing that you still have your shop open too, cause it's passive income for you while you focus on the more service intensive part of your business, right? Which is like being there, showing up, being present for live events. Okay. So let's talk more about live events. We are having you on primarily to talk about all of the live events you've been doing at weddings. Cause I understand you've been booking a lot of those this year. You've done several of them. And the idea for this podcast episode actually came about because you're in my pro wedding calligrapher course, as you mentioned, and in my community one of our students asked for advice on live events at weddings. And you shared such great advice in that. Facebook thread that I was like, okay, this needs to be surfaced and shared with more of our community. Um, and so what I thought we could start with, and this is kind of like a multi part question, so we can kind of break it down. But in that response you had highlighted Some things that are different for doing live calligraphy at weddings specifically, versus doing live calligraphies for a corporate client, retail or brand. So let's kind of like break those differences down. Cause I think that's what people are, are going to be really interested in. And hopefully our listeners have some familiarity with live events in general, maybe have done some live events already on their own. So we're really going to focus on the differences here between doing like a corporate live event versus wedding live event. Why don't we start with, like, the differences in preparation?
squadcaster-hg68_1_02-05-2025_093751:Yeah. So for weddings, you know, I prepare similar ways in some capacity, obviously for weddings versus a corporate or brand event. But when it comes to a wedding, I kind of view it more as like a process, not just like the day of, right. Cause when you come to corporate and brand events, you think about, okay, I'm just going to show up and do my services and be there. And then I'm done. With a wedding, there's so much more that goes into the planning, right? I mean, people plan weddings for months, even years. I mean, where there's so many moving parts and pieces. So, I try to, when I jump in with either a planner or a bride I try to be there in present and supporting them throughout the process. Not just being like. Cool. You booked me. I'll see you at your wedding day kind of thing. Right. Cause the wedding is just so much more comprehensive and it's a wedding day. It's special. It's the couple's special day. And you as the live event artists are being brought in as like the thank you gift for their guests. Okay. So it's a very valuable part of the wedding day, even though, you know, you may not be highlighted as like, the main things. It's not, it's not about you, but you get to be the avenue to gift their guests who are their special people coming to their special day. And so I just try to view it as that is a very valuable thing to be a part of. And so I try to treat it little bit more differently and more personal than say a corporate or brand event, right? Cause you're getting that relationship and you're getting to be with those people because they're, they're celebrating. It's, it's a celebration. It's a party and everyone's always happy to be there. Right. Right. So it's a little bit of a different vibe than a corporate, not that people are unhappy at corporate events, but there's a lot of corporate events, but the wedding day is a special unique day. So for prepping, like, especially the 1 thing that's a non negotiable for sure is to bring an assistant. You need to have an assistant on the wedding day. No question. I don't care how small or big that wedding day is. You need to have someone there with you because things happen, things come up. And if the planner has something that changes last minute, your assistant can go talk to the planner and get that taken care of while you're working or while you're still engaging with the guests and giving them that VIP, you know, this experience for them as you're doing that custom gifting for them. But like, there's things like that. And then you have to think about kind of the flow of what you're doing. And like, when I finished engraving a glass, for example, my assistant can take it from me, package it up. Put it in the gift bag, get that taken care of and set aside so that it's ready to be picked up by the guest later in the night, right? And so there's things like that, that are just. invaluable to have someone with you. Because if I had to do the glasses, package them up, put them up, I mean, there's not enough time for that. And you just run out of, it's just not logistically a good idea. So that is always really important to have someone on hand to help you. And they get content for you. You want to get some video, you want to get some photos of you and like, You get the wedding photographer will get some, but you won't get those for months, right? After the wedding. But to have someone there who can also capture some content for you is really helpful as well. And just to engage with the guests as well. If you're trying to knock out, you know, a stretch of glasses and she can, she or she, he or she can talk to the guests for you and engage with them and answer questions because guests are usually really curious what you're doing because when they go to a wedding, they don't expect to see a live event artist there. You know, that's becoming more popular. But most people haven't seen like live engraving before or seen live personalization in any capacity. And so they are really excited. And so, I mean, guests are like, wait, you're doing that by hand. Are you serious? Like the reactions are great. And it's so much fun because they're all, we all in a good mood. We're getting some drinks in there, having some food, like everyone's vibing. It's great. And so just the enthusiasm is really unmatched for a wedding day in general, because it's a emotional day and it's celebration. So. Assistant is a non negotiable there and then just there's just more admin work up front because you're going back and forth with the planner, you're going back and forth with the bride or planner, whoever you're working with. I mean, there's the, there's a strict timeline, so you have to be aware of that, right? There's a fairly strict schedule, right? I mean, you know, some things may give or take a little bit, but overall, yeah. A wedding has a very solid structure. And so it's different from a corporate event where you just kind of go there, you're doing your thing for, you know, a few hours and that's, and then you're done. So like, for example, the wedding, a wedding I did last October I actually was engraving at the cocktail hour on the lawn and then about an hour or two, once everyone went up to the reception dinner up the stairs in a different part, I actually moved my station up to be by the reception hall in the bar. So like you think about that too, like at a corporate event, you're not going to be moving locations. You're going to be staying in one spot, but like to have to take the time to move everything and get the glasses put up in a different spot where they're going to be picked up at the end of the night. I mean, there's just a lot of logistics that go into a wedding day And what even we're doing. So those are just things to always keep in mind because that's time that you need to factor in. And that's why you need an assistant for sure, because you cannot do all that by yourself.
shaochen_1_02-05-2025_093751:For some of those details, like, moving locations and things like that, those are things you're talking to the planner or the bride about ahead of time so you all know the game plan, who's moving the table, you know, like, all
squadcaster-hg68_1_02-05-2025_093751:no, exactly. Right. Yeah. And that's where it's like that back and forth in that admin work that comes up front for a wedding. Cause there's a lot more prep that goes into it. And so that is time that you want to consider factoring into your pricing as well, because that is timer. Keep working and communicating back and forth with the planner or the bride, you know, just to make sure that everything goes smoothly because there's a lot of things and like you want the gifts to be picked up by the guests on their way out. You don't want them down by the cocktail or where no one's going to go pick them up because they weren't down there. So just, just thinking through the flow of the evening and the day and just how things work. Can be the easiest for everybody. And, you know, cause that's the gift. That's their gift. That's their party favor, but it's a way more elevated quality party favor, right? Like it's not going to be thrown in the trash. Those would be taking home because they have their name on it and they got to be a part, play a part in that personalization process.
alane_1_02-05-2025_113751:Yeah, absolutely. I love that you're highlighting, you know, really taking into account Not just the client experience of like the client that you're working with but also their own guest experience for their wedding I feel like that's really where the biggest difference not that you know The client experience isn't important for corporate events. It a hundred percent is, but I think that there's a lot more factors to take into consideration when it is such an important day as a wedding. And you know, when you are working with couples, brides, planners, et cetera, it's like. They want to work with vendors who are just as excited about that event as they are. So making sure that that's built into your process and that you're giving them that really seamless and elevated experience. Cause you are providing an elevated service too, right? Like this isn't just something that Joe Schmo off the street is going to be hiring you for like, this is for a very specific type of event. So in addition to. Having an assistant on site and kind of thinking through some of these various logistics, like maybe having to move, move tables, where everything is going to go. What are some of the other differences that come into play when you are on site at a wedding doing live engraving or live calligraphy versus a corporate, you know, or retail style event?
squadcaster-hg68_1_02-05-2025_093751:Yeah. I think the only thing that comes to mind right now is just I would try to move a bit quicker in a wedding setting versus a corporate because I don't know. I try to think about my workflow and understand that, the quicker I can get through things, the quicker I can get these gifts to the guests if they want them. And if not, they'll pick them up in the night. But, so I just think about things like For example, by the time I did my first wedding, I was able to be at the point where I didn't have to draft anything for engraving. And so I could just move a bit quicker on the glassware and just freehand engrave by that point, which was very helpful. That time just kind of adds up and just helps you sit pocket, you know, I don't know, 15 to 20 seconds an item or whatever. And that, you know, that kind of helps as the night goes on, especially if you're at a more of a high volume wedding. We're talking like, you know, over 130 people, 140 people, which is. a very solid size wedding, right? Especially when you're by yourself and you're only only artists engraving. So, there's just things like that, where just having experience with other events prior to that can be very helpful. Because you, you have your workflow down pat, you ha you know how things go, you have your setup and that you're used to. If a bride comes to me and ask, can you engrave, you know, You know, 150 glasses and, four hours. And the answer is yes, I can. Or, you know, maybe a little less depending, but with an assistant, I for sure can, because they can take care of the other stuff for me as well. I just can at least focus on the guests and focus on getting the engraving done. I'm
shaochen_1_02-05-2025_093751:Let's talk a little bit more about that, like, on site workflow. So, You kind of start during cocktail hour typically, right, during the wedding. And cocktail hours at a wedding usually last maybe an hour, hour and a half. So the rest of the time, like you were kind of saying, maybe four hours on site, the guests are maybe going to the reception and you are still at your engraving station finishing up all the orders. Is that right?
squadcaster-hg68_1_02-05-2025_093751:yeah. And like, like I said, for that, the one I did in October, I started the cocktail was probably there for. Probably about two hours cause there was an hour long cocktail hour. And then they went up to the reception area and then I just stayed down there and just kept trying to knock some out. And while, while they moved the other glasses that were done while my assistant and the planner helped get things put away where they needed to go and then get my table set up on the other area. So while I'm still working, they can all take care of those logistics. But one thing I do want to mention is that. For weddings, you know, typically, depending on the venue situation, if you're at the same venue for the ceremony reception the setup is usually gonna be about before ceremony too. So you have to account for that time that you're gonna be there an hour, potentially before ceremony, and then the ceremony goes on, and then you start engraving. So you're looking at another. Hour and a half, potentially that you haven't even started yet. That you're there on site. So that's just things that I actually didn't think about when I first had my first wedding. Cause I was like, I didn't account for that time when I priced that out. So that's fine. That's where I, after that I was like for sure, pivoting to a package or flat rate versus the hourly. Because. Weddings are just, they're different. They're a different layout, different structure than your typical event. And so those are just things you just learn as you go, but it's just helpful to keep that in mind when you're, when you're racing that out as well.
shaochen_1_02-05-2025_093751:That is actually so helpful because I'm working on have a proposal out for a event at a wedding. And I also was like, Oh, just show up right before cocktail hour. But you're right. It's like ceremony right before cocktail hour.
squadcaster-hg68_1_02-05-2025_093751:But yeah, that time is, that's time you're on site, but you can't do, you got to be there and ready to go. So the ceremony, yeah, it's things that you don't think about until you're really doing it.
shaochen_1_02-05-2025_093751:So another thing you had mentioned, I think in the group in the Facebook group about being on site was, I think you suggested having two six foot long tables, if I remember correctly. Absolutely. Which I think might be a little bit different, right? Because a lot of times when we're on set, we just have the one. So, tell us more about that setup. I kind of want to get into the details into this episode. I feel like that's what's going to be really helpful for people.
squadcaster-hg68_1_02-05-2025_093751:Yeah, absolutely. I mean, to be two six foot tables need two tables. I would because if you're doing a gonna probably be doing a to 80 items, right? Maybe let's be honest. So we had two tables, one, because we set up the glasses first, you know, have them ready to go. Mostly not all of them were out, but we had a good chunk of them out. Cause the wedding, the first wedding I did, they actually, they could pick a choice of four drink where options. So we had the wine glass, we had the martini glass, the coupe glass, and the rocks glass all set up. So they could see the options first of all to choose from, but that's a lot of glasses we're talking about juggling there. So just to have the room to set those out so the g then also for me to be ab my assistant could hand m just get them engraved an So just streamlining, stre also having room on the other table to set them up in the gift bag or however the brider planner decides to package them up for the guests to take home. And then we also, I always bring order forms as well. And we just tape those order forms to the gift bags with like a cute washy tape or something so that the guests can easily find their gift bag at the end of the night. So, and ideally, I think logistically be great to line them up alphabetically or by table, depending on. How that works if there's time, but at the end of the day, you know, the guests will find it regardless, we try to make it as easy as possible for them to easily locate their item when they're leaving for the night. So, yeah, it's just nice to have that space for to have the glasses unpackaged and ready to go, but then also have the room to package them up and get them ready to be taken home later. So just to have enough room for all of that to take place.
shaochen_1_02-05-2025_093751:that's so helpful to think through. And even the piece about packaging up the glasses, but I was kind of just imagining the glasses being put on the table. But yeah, when people are taking them home, you want a way for hopefully them to not break them on the way home, right?
squadcaster-hg68_1_02-05-2025_093751:Yeah, right. And that's, yeah. Actually guest dropped their bag after they picked it up and I saw it happen. But somehow the cup did not break. I don't know how, but it was a miracle. But you know, things happen and that's where it's also important when you're working with your client, either the bride or the planner to make sure the order extras because things happen, things break, guests drop items, or, you know, you may make a mistake once in a while. We are human, but like. It's they're not common, but we do make them sometimes. So it's just always nice to have extras on hand recommending like, you know, 5 to 10 percent at least of of options to have just in case.
alane_1_02-05-2025_113751:So you had touched on this before where you kind of mentioned that you've switched to package pricing versus hourly because of taking things like arriving before ceremony time, et cetera, into account. So can we talk a little bit about the pricing of, you know, engraving at weddings or, you know, doing live Artistry services at weddings versus corporate and kind of the differences and how you've decided to make that shift from, you know, an hourly rate. Cause I think that is what we've seen standard for live calligraphy services. Although I will say. Even among myself and other calligraphers that I'm talking to, I feel like everybody's kind of making a shift towards package rates at this point. But specifically for weddings, we'd love to hear your take on that and your experience with it.
squadcaster-hg68_1_02-05-2025_093751:Yeah, I mean from my first experience with it, I just realized I totally undercharged and I was like, Oh boy, I gotta change that next time. I didn't account for the pre, you know, the prep time before ceremony, just being there for those an hour, hour and a half, potentially even closer to hours, depending on how things go for that time. But then what I try to do with with my wedding clients, I, I, I tell them that I'm not only just going to show up the day of, I want to be there to help you along the way, if there's any questions. So. I've helped some brides brainstorm ideas. If they need help brainstorming, if they're not totally sure what they're looking for, for their wedding day for just, you know, items to engrave or personalize, but then also I offer sourcing support. So if they need help finding where, Hey, where should I order these from? Where can I find the best deal? I will help them with that as well. So I'm trying to, I factor all that in cause that is time I'm, I'm working with them too. So I want to make sure that I count for that because I want to bring value to them, not only on the wedding day, but just help any way that I can. In that process. So yeah, those are things that I just hadn't thought about the first time. So now it's just nice to learn those things and, and make that price adjustment. So, yeah, so definitely a packaged price or flat rate I think is just much more practical when it comes to weddings. And, you know, with wedding clients, they are expecting to pay. They've paid for their photographer, they've paid for their videographer, they're paid for all these things. So. They do know it's going to cost them something and you're providing a live service. So it's not like it's just a cheap thing that anyone can do. It is a luxury service when we think about it and we're bringing a luxury gifting experience for their guests. And, and like, yeah, just to remind yourself, yeah, I am, I am part of the gifting for these people. And so the bride and groom chose to invest in me. to bring a gifting experience to their guests at their special wedding day. So I just try to remind myself that of what value that brings for them with a personal connection and a personalized gifting experience that no machine can replicate, right? Like no machine can do that. That's only us event clicker first can do that, which is really special.
alane_1_02-05-2025_113751:Yeah. I think positioning your pricing as a package versus the hourly really sets you up for positioning your services as that full service experience. versus like you're just paying me for the time that I'm going to spend at your wedding day. And I think it also goes into helping to position you as the expert and, you know, kind of the guide in this journey and this experience. And I think it also allows you to kind of step into that role by, you know, somebody isn't going to be questioning. Well, can you only be there for two hours? Cause I only want to pay this much or, you know what? I don't need an assistant. It's like, no, no, no. I've designed these packages to ensure that you have the very best experience. And if it's not in your budget, it's not in your budget, but if you want to provide this service, like this is how it needs to be presented to your guests. You're not going to be happy with the end result. Your guests aren't going to be happy with the result and I'm not going to be happy with the end result.
squadcaster-hg68_1_02-05-2025_093751:Absolutely. Yeah. And that's another thing too, about pricing to make sure you factor in the cost of your assistant too, because you want to pay them for their time as well. So that's something that can kind of get lost in the, in the weeds there, but definitely make sure you factor that in as well.
shaochen_1_02-05-2025_093751:So I think just to give our listeners kind of like a I guess a benchmark of Pricing for these live events for four hours on site. I mean, we're easily talking like over a thousand dollars for a
squadcaster-hg68_1_02-05-2025_093751:Oh, absolutely. Yeah. I would say even more. Yeah,
shaochen_1_02-05-2025_093751:Yeah,
squadcaster-hg68_1_02-05-2025_093751:for sure. But depending, you know, I know markets are different and depending on location and things, and if you've to try to drive, you know, if your mileage, if you're going farther for a wedding, you need to factor that into the pricing as well. So don't forget that. Cause that's. That's your time and value in your in your your efforts to get there. So that needs to be factored in as well
shaochen_1_02-05-2025_093751:Yeah. So I think the main things I heard in terms of factoring for pricing, and we always talk about pricing being personal, so we're not going to advise a specific price, but you know, you want to take into account things like the time on site at the wedding, the time and mileage and gas, driving or any transportation expenses, paying your assistant. And all of the time of coordination that you talked about before, potentially helping them source being an advisor, working on logistics, all of that. And that kind of all goes into your pricing package, right? Those are, I think those are the main things, right?
squadcaster-hg68_1_02-05-2025_093751:Definitely.
alane_1_02-05-2025_113751:So we kind of already touched on this. I think you had mentioned it earlier as well, but just based on your experience, if somebody has never done a live event before, so like a live corporate luxury retail event, would you recommend that they do that first before transitioning to live calligraphy at weddings or live engraving at weddings?
squadcaster-hg68_1_02-05-2025_093751:Yeah, absolutely. 100%. I mean, if, if you can help it obviously, right. You know, I was so thankful that my, my first wedding in Korea came after I had gotten, you know, a handful of events under my belt. Right. And so I had my workflow down. I knew what I needed for my setup and felt comfortable with that. And, you know, and you can't always control if you get like a high volume event before that. So that's, I wouldn't say that's necessary to be like at a high volume corporate event or anything like that. But Anything helps, just anything. Cause you, it's really hard to replicate that live event kind of pressure, you know, at home, you can't really do it. And you don't have a bunch of strangers looking at you watching what you're doing.
shaochen_1_02-05-2025_093751:all your kids stand around the table watching you.
squadcaster-hg68_1_02-05-2025_093751:You know, I mean, you could try and like have your. Your partner or your kid spat out names and like start trying to write them quickly or whatever. But like, yeah, at the end of the day, you just can't, you can't mimic that until you're really there. So yes, I would 100 percent if you can help it try and get some, even if you have to do them for, you know, like a low rate or free potentially just for the experience that experience is invaluable. Okay. Like we're not, it is not wasted at all. Because like just the workflow, like we talked about earlier, like you need to have that down pat, you need to know how many items you can engrave in like a rough, you know, amount of time to have a good idea to make sure you are bringing the best experience to the guests and the wedding. Because the last thing you want to do is jump in too soon and do an event and be unprepared and be flustered and panicking. And then when you haven't done it before, and then you've got people looking at you and they're waiting and you're just like freaking out and you don't want that because that reflects poorly on you too. And we don't want you to get a bad review or things like that. You want to be as prepared as you can. So I would highly recommend 100 percent do your best to get a couple events under your belt before you do your first wedding. No question.
shaochen_1_02-05-2025_093751:I 100 percent agree with that, everything you said. If you are not able to get a corporate live event, for example one of the things that helped me was I did live calligraphy calligraphy. for like a pop up that I was at. So someone bought something and I could personalize it for them. That's a similar type of experience. It's not exactly the same, but just, I think the idea is just like, try to put yourself in as similar of a situation as possible to replicate that so you can kind of prepare yourself.
squadcaster-hg68_1_02-05-2025_093751:Yeah. That's a great idea. That's a great, I wouldn't have never thought of that. So that's perfect. Yeah. That's so much better than nothing. I mean, right. Like that's
shaochen_1_02-05-2025_093751:Yeah, you have a little bit more control in it because you can go participate in a market or actively seek that out, you know,
squadcaster-hg68_1_02-05-2025_093751:I love that.
shaochen_1_02-05-2025_093751:All right, let's talk about booking these types of events. So I'd love to hear like, and I'm sure our listeners would love to know where are your leads primarily coming from for the service. It's, I mean, as we know, this is kind of like an up and coming trend um, doing the live calligraphy at weddings. So I'm really curious about kind of a level of education around this. Like, are your couples coming to you because they already know about it? Or is it like the planners coming up with the idea and they're looping you in? How does it kind of happen?
squadcaster-hg68_1_02-05-2025_093751:No, that's a great question. Yeah. So for me, I've had a bit of a blend, but I connected with some planners over Instagram. Right. And so I, that was how I first got my first wedding. A wedding planner had shared about my, I was engraving some perfumes for one of her clients and she shared about that on her Instagram. Another wedding planner saw it. And was like, Hey, we need someone to do live engraving at a wedding. Is she available? And so then they reached out to me and come to find out the bride had seen one of Kat Lauren calligraphy's reels on Instagram and was like, I want that at my wedding. So thank you Kat for that because, and Kat and I are friends and she's amazing and she's kind of the pioneer. Of the weddings, I would say, and she's been invaluable to me. And but just to see the bride, I feel like the brides are finding it more on Instagram or, you know, through the viral stuff that Kat and other event calligraphers are putting out. So they kind of tend to know about it. And that's where the, the brides that have reached out to me individually are ones who have seen it on Instagram. Most of the time, but I did have a couple Google inquiries from a few brides who, who had just found me on Google and they were just looking for, I guess, live event artists. I don't know what they're Googling exactly, engraver things like that. It's been kind of a mix. But the planners, it's funny, I kinda, I was talking to Kat about this too, actually just having to, Kind of educate some planners about it because I assumed that the planners knew about this. I was wrong. They actually don't. And so there's, it's newer and upcoming, but like, some planners actually don't know about this opportunity. And so in this service that that can be brought in as a luxury add on. So, yeah, so it's been kind of like a mix of educational, but yeah. Most of the time, it's mostly the planners know about it, or the brides do know about it already but yeah, it is new and upcoming trends, so it's definitely, there's definitely some education there, because we just can't assume that everyone knows we're doing this, or knows that we offer this, and we kind of have to Get out there and, and kind of share that more and do our part to, to share that
shaochen_1_02-05-2025_093751:such a good reminder that we're the ones who know our business and our industry the best. Like, there's, this is still very new. And so I know this is like, right now, we're recording this in the beginning of February, and I'm encouraging all of my mentees, all my students to be doing their outreach to planners to kind of like, you know, reintroduce or introduce themselves and explain what their services are. So that's a great opportunity to, you know, In that email to kind of introduce this new idea, this new kind of up and coming service of gifting that can hopefully prompt like a a further conversation with the planner.
squadcaster-hg68_1_02-05-2025_093751:Yeah. No, that's awesome. That's great. You're encouraging them to do that. Cause I think the more and more we see it, the more it's going to catch on. And I mean, live experiential gifting is, is, is trending. I mean, it is trending 100 percent in corporate brands. I mean, it is trending. So it's just the weddings, the weddings are ripe and ready for it. I think.
alane_1_02-05-2025_113751:I would love to know if There's a, if there's calligraphers out there who, you know, have gotten their feet wet with live events for corporate luxury clients, et cetera, they're really intrigued by the live wedding. They like working with weddings, or maybe they already offer wedding services. For example, like we can use myself I'm, you know, I'm in the wedding industry and I'm like, Oh, I really want to do live weddings. I have like some ideas of how I would kind of dip my toes in that or start. Pitching it to people, but would love to hear from your perspective of like, if somebody doesn't necessarily have the content to share yet from a wedding or something like that, how can they start to. Talk about it or put it out there that like, this is something that they want to be offering in 2025. Cause I think a lot of people, if they don't have the content yet, they don't talk about it or they feel like they can't talk about it. Cause they don't have the experience yet. And I want to push back on that so hard because you have some sort of experience under your belt. So we'd just love to hear your perspective on that.
squadcaster-hg68_1_02-05-2025_093751:Yeah. I mean, I can resonate with that because I felt that way for a little while. Right. I knew I've always loved weddings and. Wanted to try and get into weddings right away, but obviously I knew I needed to work my way there. But I mean, for me, the way I tried to enter into it, cause I wasn't really doing, I, you know, I'd stopped him at wedding signage services, you know, a couple of years ago. So that wasn't really there for me anymore. And so to kind of have already that entryway in. But honestly, I started trying to do focus on getting bridal perfume bottles and things where I could do engraving, gifting for brides. And so that's where I started. And so the wedding planner that I worked with for my first bride client to do like just engraving gift engraving for the bride and the groom's perfume and cologne bottles. I didn't do a, I haven't done a live wedding with her yet, but I finally, she finally booked me for one next month. So I'm so excited because she was She didn't know I did that. She only thought I did engraving for gifting. And so I had to tell her, girl, I can do live weddings. Let's do this. And she was ecstatic. She was like, I am going to market. You do all of my clients, which is like amazing. And like the best thing you could hear from wedding planner, but I'm so excited to work with her in next month. We, I can't wait. We're gonna have so much fun. But so I, I try to find a way to get into the brides Through that Avenue. I know that may not be. feasible or typical for other people. So, but if you don't, yeah, like I didn't have content either. I didn't have anything to post. I would just record, film myself recording on a perfume bottle, or you could just find some samples of things like luggage tags and do foiling on luggage tags and say, You know, you could show, you know, yourself foiling them and then post a picture of like, look at this amazing seating chart wall that has all these foiled luggage tags on it. And you could, you know, tag the planner that wedding it's from or something just to like have something where people can see, okay, that's a really cool idea. Or like things like that, where it's just, I don't know. I mean, I, I struggle with content. I'm not the best at posting consistently on Instagram. But. To get yourself out there, you've just got to start generating something because it's just not going to happen unless you're talking to people. And I did, I did email, I did put together like a marketing like a services guide to send to planners. So they knew, Hey, these are the services I'm offering. And they are, there are planners that I've talked to before, or I connected with when I was doing my wedding signage business side. So it wasn't a bunch of like cold planner, which you can do. Nothing wrong with that. Okay. Don't be afraid to do that because cold emailing I did cold calling. That's how I got my first live event gig. Okay. So like that is not like that counts that can count for something. But I mean, I would just trying to put together some things like if you have a flyer you can put together and have some examples of some engravings you've done and that look are nice pictures you can put on a PDF and send it to some planners or if you just want to connect. And if there's a A group of wedding professionals that you can tap into that. There's a bunch of networking groups that, that there's, that's something I'm planning. I'm thinking about joining this year a pride, like a group you have to pay for, but to just get that networking and community is just invaluable. So, but I think there's just little things you can do. If I hadn't put myself out there, I would have never gotten. the clients for the engraving of bridal and cologne, the perfume and cologne bottles. But then I would have never got my first live wedding if I hadn't done that. So it's just, you just don't know how things are going to domino into each other, but you just have to try. You just have to try and not hold back. Cause that's, I, I was, I was terrified. I was terrified. I was terrified to do live events. But once you get up the you're like, okay, this is fine. And I can do this. And. People love it. It's such a special experience for them. So, but yeah, I just baby steps. I would just say baby steps and be patient, but don't give up on connecting with other people, especially if you want to do weddings, find those great wedding planners that are willing to talk in because some, you know, wedding planners can be hot or cold, right? Like some of them are, a lot of them are so busy. So the last thing I want to do is be like bothering them, but same time you have value to bring and you could bring a really special experience to their weddings and and their clients if you get the chance to talk to them. So. It's worth sharing.
shaochen_1_02-05-2025_093751:I always think about how like part of the planners job is to help their client find the vendors. So I feel like it's actually when you reach out, it's actually doing them a service. It's helping them because you're like, Oh, you're looking for this type of service. Hello. I'm right here. I'm in your inbox. You don't have to go look for me anymore. So I think we just need to take that mindset that like, when we are reaching out to them, we're also helping them in some way where you said,
squadcaster-hg68_1_02-05-2025_093751:that.
shaochen_1_02-05-2025_093751:And I also, I wanted to also talk about like, one of the points you made was earlier was like around doing more live events and the practicing piece. It's also, I think the other. Important reason to go and do some of these, especially before you book weddings is like, you don't know if you like it. If you've never done that, you know, we talk about this a lot, too, and it's totally fine if you do and you realize that's not what you love, because I think a lot of being in front of people and it's like it's a performance art, right? And I think you have to enjoy doing calligraphy in front of people. If you do more of these live events too, and some, some people are just not, that's not going to be their cup of tea and that's totally fine.
squadcaster-hg68_1_02-05-2025_093751:Yeah. You're so right. That's why I do tell people it's like, it is a performance. I mean, you are really out there performing in front of people. And I mean, I've, I love that. I, it's part of the fun for me. And it's, I think it's a blast, but it is nerve wracking. I get nervous before every event. I mean, so hopefully that helps somebody. Cause like, I was like, I asked other girls, do you I still get nervous like I still get nervous before events, but then you get going and you're fine. But you know, I think that's normal. It's, it's exciting. And it, but it is, it is a performance and so yeah, like personality wise, if you don't enjoy talking to people and don't enjoy being around people, I probably wouldn't recommend live events for you, but Hey, you can step out of your comfort zone and give it a try and see what you think. But but yeah, you're so right, I totally agree with you
shaochen_1_02-05-2025_093751:Yeah, I have one more question related to kind of where we're talking about selling this service. And I love the idea of having a service guide or a brand tag, look book, whatever you want to call it, but just some way to like educate and introduce that you can, when you're reaching out to planners or other wedding vendors, you can attach with your email. I wanted to talk a little bit about how, and maybe this is a discussion between the three of us, cause I don't know if you've been doing this before already, but How we can sell this service with other wedding products and services that we already offer. So I was kind of thinking it through in my head and I would love to hear your thoughts too. But like, in my mind, someone can come in through like, multiple entry points asking for wedding services. So someone might come, like maybe I'm known for signage. Someone comes in inquiring for signage, and so maybe what I would do is kind of fulfill their immediate request, you know, answer their question with what I can offer. And then when I see the opportunity, either during the conversation process, like if I'm doing a call with them or before I'm kind of, you know, Putting together their proposal, introduce the service, or I could see another second point of introducing this upsell service after I book them for the signage. And then I kind of mentioned a little bit further down the road. Hey, I also offer this service. Now, are you more interested in it? So I'm just trying to kind of, like, I feel like for our listeners who are already kind of in the wedding space, I want to try to figure out, like, where do we start talking about this service, you know? I'm curious what you guys think.
squadcaster-hg68_1_02-05-2025_093751:I mean, that's a great point I think I would probably default to once I got booked. I would probably bring it up. If someone came for you, came to you for like wedding signage or something, I don't know if there's a way you could send them some, a PDF of like that kind of encapsulates, here's what to expect. Here's what my I offer. Here's some stylists. Here's some sample, like some pictures of signs that I've done before, but then also like have a page of some other services I offer as well. Maybe kind of hint, like talking about it there in some ways, at least it gets in front of them some way. And then maybe touching it on a follow up call. If you do have a call and say, Hey, did you happen to see the other services I do offer? Would love to work with you in this capacity as well, if it's something you're looking for.
shaochen_1_02-05-2025_093751:Elaine, I'm curious about your thoughts.
alane_1_02-05-2025_113751:I feel like I would probably do kind of a hybrid. I would add it to if this was going to be a service that I was offering, I would definitely add it to my service guide, which they get as soon as they inquire with me. And like my 1st email response back. So. You know, that outlines all of my signage services, but then I would also make sure that I have a page dedicated to, you know, live calligraphy at your wedding, highlighting like what this experience is and what it brings to your guests and how it kind of ties into your favors and all of that. So I would definitely do that in the service guide. And then I get on a call with all of my couples. So part of my process. would be to start to ask them, like what is really important to you for your wedding day? What kind of things do you have planned? What do you have planned for your favors or, you know, those types of things? Cause we're usually diving into like those specific details. And if it feels like a natural flow in that conversation, I would bring it up. Like if they're like, Oh, you know, we really want to. Create like a super personalized experience for our guests. And we're still trying to figure out what it is. Then I'd probably flow right into like pitching that service as well. But if they don't, I mean, if it's not important to them, then I'm kind of like, maybe I would bring it back up down the road, but if they don't like highlight that right at the beginning. And I know that like, they know that it's something that I offer, then I'm not going to pitch it to them again. Cause then that feels like a push to me. But then also the flip side, if they come to me for live engraving, Again, I would send them my service brochure that outlines my signage. And then on that call, I would also be like, if you want everything to be really consistent and cohesive between what we're providing for your guests at the actual wedding day and what they're seeing and experiencing as they're moving through your wedding with your signature cocktail signs and your seating chart and your welcome sign, like I would love to create a very cohesive package for you so that it's, you know, a, like fully branded. Elevated personalized experience for your guests from like the visuals to what they're actually tangibly walking away with at the end of the night
shaochen_1_02-05-2025_093751:Yeah. I Love that. I think what we want to highlight here is that if you're already in the wedding industry and doing wedding work, this is like a great additional opportunity that feel comfortable doing an offering that you should definitely talk about. So just because someone comes to you for something that maybe you are more known for right now, whether that's signage or something else, invitations or something else, um, don't forget to bring this up in the, You know, whatever you feel like is the right point in the conversation. And kind of, we wanted to share a couple of ideas of how we might approach it, because this is so new for our industry. I don't think anybody has like a tried and true blueprint for pitching this right now. So I think hopefully sharing these different perspectives is helpful for giving you ideas of how you might bring this up in a conversation with your client.
alane_1_02-05-2025_113751:Yeah, I think that's the end of the number one thing to remember is that and we kind of touched on this before Not every single person coming to you is going to know every single service that you offer. So your job as The business owner is to talk about what you do and to talk about it a lot, to talk about it, honestly, ad nauseum, because you're going to feel like you're constantly repeating yourself, but not everybody is reading every single page on your website. Not everybody is seeing every single Instagram post that you share. Not everybody's reading every page in your service guide, or maybe even opening up your service guide when you send it. So it's just, if there's something that you want to be doing and you feel. Comfortable to start offering it or whatever the case may be. Talk about it. I mean, I had so many people who would come to me and be like, Oh, I didn't realize you did menus and ceremony programs and I'm like, Oh, I'm not doing a good job of telling people that in addition to signage, I also offer day out stationary and so I tweaked my processes and things that I was sending clients to make sure that it's, you know, they're getting the full picture. So just always remembering, like we got to talk about our businesses more than we feel like we should. Kendall, this has been such a fantastic conversation. I feel like we covered so much and I can picture listeners sitting there with a notepad staring at me. Seriously scribbling notes as they're listening to this. I know I'm going to go back and relisten and take my own notes. So thank you so much for sharing your time with us, as well as just all of the knowledge and experience that you have gained from this really exciting journey. It's so fun to watch how your business has shifted over the years and how you just feel like It just seems like you've really come into like your niche, what you really love and you're owning it. So that's really amazing. For anybody who wants to continue following along, wants to connect with you on Instagram, things like that. Can you share with our listeners where they can find you?
squadcaster-hg68_1_02-05-2025_093751:Yeah, my Instagram is at cedarcliffdesigns and my website is cedarcliffdesigns. com. So yeah, I'm happy to talk to any other calligraphers. I mean, we're all about community here and helping each other out. So if there are any questions, I'd be happy to help you. Cause we are all in it together because we all, it's a rising tide for real. I mean, we all have to live together. But there are, because the more weddings we do, the more, the more opportunities there are for everybody. So I'm happy to do that. So thank you guys so much for having me. It's an honor. I feel so privileged to be here with you guys. So thank you so much.
shaochen_1_02-05-2025_093751:Thank you, Kendall. As someone who is like in my programs and kind of has seen you through your journey, I just want to say, I'm like, I feel so proud of you if I'm allowed to be proud of you.
squadcaster-hg68_1_02-05-2025_093751:Of course you are. Of
shaochen_1_02-05-2025_093751:Thank you so much for being on our show.
squadcaster-hg68_1_02-05-2025_093751:course. Thank you guys.